The NPD sports-industry analyst Matt Powell recently revealed a list of the 10 top-selling sneakers of the first quarter of 2018. All 10 were shoes made by Nike. Nine were either Nike or its Jordan brand, and the 10th was a shoe by Converse, which is also a Nike subsidiary. For the first time in months, there were no Adidas shoes among the top 10. None of the top-selling sneakers were performance shoes, continuing the trend away from performance sneakers.
Nike is dominating the sneaker industry.
According to the NPD sports-industry analyst Matt Powell, nine of the 10 best-selling sneakers in the first quarter of 2018 were made by either Nike or its Jordan brand. The remaining sneaker was the Converse All Star Low, which is also made by a Nike subsidiary. Powell also noted that for the first time in months, no Adidas shoes were among the 10 best-selling sneakers, in part because the company is diversifying its portfolio.
He explains in his note that the first-quarter sales figures show a continuing shift away from performance and toward lifestyle, thanks to the ongoing athleisure trend. The $65 Nike Tanjun remained in the No. 1 spot based on sales. In February, Powell told Business Insider the affordable shoe posting such strong sales reflected a shift toward a more moderate market.
See which other sneakers are top sellers based on sales:
10. Nike Flex Contact Nike.com 9. Nike Air Force 1 Low Nike.com 8. Jordan IX Mid Nike.com See the rest of the story at Business Insider
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